At Saarni Learning, we strongly believe in user involvement. Only through real participation can we create products and services that genuinely meet the needs of users. The Priima Customer Community provides a common platform for us and our customers to develop Priima. In this blog, we will explain how we developed and launched the Customer Community and how the Customer Community can contribute to Priima’s product development.
Which customer community?
A customer community is a community formed or built around a product or service. The community can include all users of the service, i.e. customers, partners and representatives of the product or service provider. It opens up a new channel for deeper interaction between the service provider and the customers, for example to develop the service, network or share information.
A customer community can be virtual and location-independent, but the community can also meet at local events. The community may use a variety of technological solutions, such as websites, mailing lists, discussion platforms or other services that enable electronic interaction.
Shaping the customer community
The Priima Customer Community was developed in line with the principles of participatory design. Clients were involved at every stage of the design process and the community was shaped based on their needs and wishes. All clients had the opportunity to participate in workshops to shape the client community. In this way, the community was created with the clients in mind. The starting point for the development of the community has been that it brings value to all those involved. Priima is constantly evolving in an agile way, and in the same way we want the customer community to be a place of continuous learning, development and improvement.
Impactful and unifying action
Priima Priima Academy is the home base of the Priima Customer Community, which was chosen as the platform at the request of customers. During the workshops, customers wanted the community to be concentrated in one place, so that there would be no need to deploy new identities. Priima Academy, which is familiar to customers, was a natural choice.
The Academy has created a dedicated course for the Customer Community, which makes use of Priima’s powerful interaction features. Through the community, it is possible to express and discuss product development wishes together. Networking and learning from other users is also a big part of the community. At Saarni Learning, we facilitate the community, for example by opening discussions on current topics and organising events and activities.
From time to time, the community comes together for a variety of events. The Priima development workshops have been particularly popular. During the year, workshops have been held to jointly develop the Priima test, landing pages and interaction features, among other things. The next step is to continue working on the interaction and collaboration themes.
The community contributes to Priima’s product development in a concrete way by submitting ideas and voting on product development requests. It also participates in the definition and design of new features. If you are interested in joining the Customer Community, you can find the Customer Community in the Priima Academy’s range of courses. You can register for the Priima Academy via the Academy login page. We warmly welcome you to join our community!
The development work of Priima Customer Community has been the subject of a Saarni Learning Pro gradu thesis, which is available for reading. University of Oulu’s Publication Archive.
