Franchising is a business model whose success is based on a consistent customer experience and a strong brand. Customers should receive the same level of service and quality regardless of the restaurant or shop they visit. However, this does not happen by itself, which is why proper training and orientation of franchisees is an important part of the whole process.
Without a clear training plan and its implementation, there is a greater risk that branches will operate differently and the customer experience will vary. This can lead to brand erosion and a loss of the chain’s competitive advantage.
International and national studies highlight the same message: the induction and initial training of franchisees and their staff lays the foundation for their adoption of the chain’s practices. Alongside this, ongoing support is needed to ensure that guidelines and processes do not remain disconnected.
Watch our webinar recording on how you can implement effective induction training for your organisation with Priima!
Typical challenges
Franchising chains often face the same problems: it can be difficult to distribute uniform training across locations, especially if it is traditionally delivered in classrooms or through occasional instruction. Training can remain superficial, resulting in variable skills and a poor customer experience.
Another common problem is lack of commitment. When entrepreneurs and employees have many irons in the fire, participation in training can fall by the wayside. Moreover, if training is one-way or heavy, it is not perceived as meaningful.
Costs and timetables also pose challenges. Depending on the size of the chain, travelling to trainings can be expensive and time-consuming. Therefore, solutions such as digital learning platforms that are easily accessible and cost-effective are needed.
Developing learning as part of the chain’s daily operations
With a digital learning platform like Priima, a franchise chain can centralise training easily and securely in one place. This means that the materials are always available to everyone: when the head office updates the training materials, all branches have access to the up-to-date content in real time. This ensures that guidelines and policies remain consistent.
Training doesn’t have to be just passive reading of materials, as Priima enables interactive modules, videos and tests to make learning more interesting. Another flexibility is that you can pause the course at the end of the day and pick up where you left off the next time. This makes it more enjoyable to complete the training even in the midst of a busy everyday life.
One of the biggest advantages is that Priima provides a real-time view of the progress of the training. Chain management can see who has completed the training or where each employee or branch is in the process of completing the courses. This ensures that the skills and understanding required by the organisation are at the desired level in all locations.
Read our article to find out what impact successful induction can have on employee experience and workplace effectiveness!
Proper training is a competitive advantage
The success of a franchise chain is not built on individual outlets, but on a whole, with each link equally strong. Consistent training plays a crucial role here: it reinforces the brand, ensures a consistent customer experience and brings consistency to everyday life.
Priima provides a tool for chains to achieve these goals in a cost-effective and measurable way. With Priima, training is not just an administrative obligation, but a strategic competitive advantage that supports chain growth and success in the long term.
